gucci ai campaign New Gucci NFTs combine fashion and art using generative AI. In a collaborative project initiated with Christie’s, Gucci has commissioned artists to create a total of 21 pieces of art that will be auctioned as NFTs. By Maghan . Wear one of the world's most famous timepieces, with a model from the .
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Gucci’s choice to do so in the context of art — rather than clothing — suggests a focus on experimentation and testing, rather than a full-fledged embrace of AI. With Christie’s, the brand is able to explore generative .Gucci is leaning further into its artistic roots. On Tuesday this week, the Maison kicked off its latest initiative, “Future Frequencies: Explorations in Generative Art and Fashion,” which merges high fashion and contemporary art through . A year of generative AI and phygital drops: How did Gucci differentiate? Fashion shows in virtual worlds, digital exhibits and NFTs help Gucci defend the top position for innovation in the Vogue Business Index.
New Gucci NFTs combine fashion and art using generative AI. In a collaborative project initiated with Christie’s, Gucci has commissioned artists to create a total of 21 pieces of art that will be auctioned as NFTs. By Maghan .
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Gucci, for instance, has used AI in combination with human creativity to predict upcoming fashion trends and to design new collections that resonate with evolving consumer preferences. The AI-generated images displayed are crafted with precision, reflecting the unique identity and essence of Gucci. This seamless blend of technology and artistry opens up . Major fashion brand Gucci launched an exciting new metaverse experience complete with games and NFTs. Find out what this means for the future of luxury fashion.
Gucci is deepening its 3 strategy by teaming up with 256-year-old auction house Christie’s to commission 21 pieces of unique digital artwork NFTs.
Drawing inspiration from Gucci Cosmos, the ongoing in-person exhibit at London’s 180 The Strand, the auction showcases nine mesmerizing artworks crafted using generative AI. Gucci's partnership with Christie’s stands as a . Gucci is using AI to help it understand consumer trends and preferences, as well as identify new product opportunities. Led by creative director Alessandro Michele, the reinvention of Gucci is a success story like no . Julia Garner, Elliot Page and A$AP Rocky co-create a world of open-hearted bliss in the new Gucci Guilty campaign. In this space of imagination, they celebra.
Miley Cyrus returns as the face of Gucci Flora, bringing a floral fantasy to the Hollywood hills. The campaign was shot by photographer Tyler Mitchell with film direction by Jacob Bizenman and Marcell Rév.. The iconic singer has been .Gucci pays homage to the work of one of cinema’s greatest maestros, Stanley Kubrick, with the new campaign for the house’s “Exquisite” collection for Fall 2022. The campaign features art direction from Christopher Simmonds and .
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Gucci commits to its stripped-back, minimal approach with its Fall 2024 campaign, solidifying the straightforward aesthetic of the Sabato De Sarno era. Once again, the creative director teamed with photographer David Sims and artistic director Riccardo Zanola.. Echoing the designer’s slow and steady approach to developing his design language across seasons, the imagery picks up .
Gucci ushers in the age of Ancora with its new Spring 2024 campaign. The first main seasonal campaign from Sabato De Sarno captures the creative director’s simple and luxurious look back into the house’s archives, and sees him call on the talents of renowned photographer David Sims.. Furthering the elegant simplicity of De Sarno’s debut collection and its runway show, .Gucci steps into a world of monogram with a new Spring 2022 campaign by director and photographer Max Siedentopf. The campaign highlights Gucci creative director Alessandro Michele’s revival of the house’s archival blue coloration from the 70’s for a monogram that adorns the bags and shoes of his spring collection, Gucci Love Parade. Gucci’s choice to do so in the context of art — rather than clothing — suggests a focus on experimentation and testing, rather than a full-fledged embrace of AI. With Christie’s, the brand is able to explore generative technologies in ways that build out Gucci’s creative identity, without bringing them into its runway collections (yet).Review of Gucci ‘Gucci 100’ Ad Campaign by Gucci Creative Director Alessandro Michele and Art Director Christopher Simmonds with Photographer . Joshua Woods. Gucci celebrates its 100th anniversary in style with a time-bending musical campaign. Once again the house’s creative director Alessandro Michele teams up with art director .
“I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance..Review of Gucci Eyewear Fall 2024 Ad Campaign by Artistic Director Riccardo Zanola and Photographer Mario Sorrenti with models Abbey Lee, George Barnett, He Cong and Liya Kebede. Gucci looks sharp with its Fall 2024 eyewear campaign shot by photographer Mario Sorrenti – but is the brand’s new creative direction giving us anything worth seeing?
Reflecting on the phantasmagorical power of fashion, Alessandro Michele presented his Exquisite Gucci collection during Milan Fashion Week in a dizzying hall of optical mirrors—a space that took on metaphorical meaning for the way it enhanced and articulated exhibiting potential, just like clothes themselves.Gucci explores the personality behind a modern man’s wardrobe with its Fall 2024 campaign. Minimal and elegant, the imagery was shot by photographer David Sims with film direction by Thibault Della Gaspera.. The visual approach to the campaign complements that of Sabato De Sarno’s first major seasonal women’s campaign for his Spring 2024 debut collection. The Gucci ad campaign that got some attention was the one made in the pre-fall 2018. Director Glen Latchford worked to get back the students of the 70s. Marches and riots were taking place in Paris 1968 and ended up making a fuzz beyond French borders. Gucci — illustrated by Ignasi Monreal.
Gucci's Alessandro Michele is a master of creating costumes. His Fall 2020 line for the Italian label was filled with different characters, from a little school girl to grown-up nuns and nurses .
Award-winning photographer Nan Goldin captures Kelsey Lu and Debbie Harry with the new Gucci Blondie in the We Will Always Have London campaign that portrays Creative Director Sabato De Sarno’s .
A Gucci Hallucination, the Spring Summer 2018 campaign imagines paintings that feature imagery from classic artworks with characters dressed in the collection’s colorful and printed designs by Alessandro Michele. Inside Gucci’s .In an additional reference to the constant dialogue between the brand and a society in perpetual evolution, the campaign’s finale reveals a scale model of the legendary “Seville by Gucci” Cadillac – a paradigmatic expression of the late ‘70s flair and a testament to the Maison’s forward thinking, which was produced in a very limited edition starting in 1978.
Just as a cast of characters serendipitously meets on a luxury train echoing a bygone era, so do the various narrative threads of the House in this year’s Gucci Gift campaign. With the destination unknown, the focus turns to the magic of the journey itself and the wonders that can be found in moments of togetherness during one’s travels. Gucci’s new eyewear advertising campaign for Spring Summer 2021 is a tale of two cities, distant yet connected. In this narrative, two suggestive scenarios reveal unexpected affinities, and together tell the story of a moment of leisure, . “I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift,” begin Alessandro Michele’s notes on the new.Review of Gucci Guilty Spring 2023 Ad Campaign with Photographer Glen Luchford and Talent A$AP Rocky, Julia Garner, & Elliot Page
Gucci Gift for 2021 revolves around the concept of a mixtape, infusing the House’s holiday campaign with an element of music. The mixtape – a relic of a bygone analog era that evoked a sense of creativity, care, and love – is the starting point of .Gucci is pleased to announce the arrival from outer space of its Fall Winter 2017 advertising campaign, shot by Glen Luchford. #gucciandbeyond . . For the Fall Winter 2017 campaign shot by Glen Luchford, Creative Director Alessandro Michele was inspired by the sci-fi genre of the 1950s and 60s, including the iconic TV program Star Trek. .
MILAN — Gucci’s new institutional ad campaign focuses on two words aimed at capturing both the brand’s heritage and the future as the fashion house gets set to celebrate its 90th anniversary .“We went back in time, to the original TV talk shows, where the protagonist is the bag itself, the big star. Very often these creations are named after influential women who conditioned the habits and customs of many,” said Creative Director Alessandro Michele about the new campaign shot by cult artist, photographer and director Harmony Korine with art direction by Christopher .
Gucci looks forward to summer with Gucci Lido, a new capsule inspired by the allure of Italian coastal living. The collection is launched with a fresh and fun campaign shot by photographer Anthony Seklaoui.. The collection draws its names from the charming beach clubs, or “lidos,” that pepper Italy’s storied coastline.Gucci celebrates its London legacy in opulent style with “We Will Always Have London.”Shot by Nan Goldin, the campaign highlights the house’s Cruise 2025 collection and its Blondie bag, which is brought to life by none other than the Blondie herself, Debby Harry.. Evoking a cross-generational creative approach, the pioneering new-wave legend is joined by emerging music .
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Learn about the major updates to the iconic Rolex Submariner line, including the new 41mm case, the redesigned lugs, and the improved movements. See the eight new references and their prices, and find out .
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